In a long-term agreement with the Hellenic Football Federation (HFF), operator Betsson will serve as the naming sponsor for the Greek Cup from 2023 to 2026.
In celebration of its 60th anniversary this year, Betsson continues to promote Greek sport through this new relationship.
We are really pleased to support the Greek Cup, further establishing our long-term investment and dedication to Greek sports," Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed his enthusiasm over the new sponsorship agreement. The Betsson Greece team's remarkable and motivating work has been my pleasure to observe.
According to Panagiotis Mpaltakos, president of the Hellenic Football Federation, who expressed his approval of the deal, Betsson will be the naming sponsor of the Hellenic Cup for the upcoming three years. We are happy to have secured this arrangement, which gives HFF a solid ally in its pursuit of bettering the Cup.
We form a solid alliance as a result, which is good news for both the organisation and the competition. This exemplifies our dedication to enhancing HFF events, namely the Cup, an esteemed institution with a rich history where every team has the chance to shine.
With this agreement, gambling sponsorship in sports takes a giant leap ahead. Virgin Bet renewed its sponsorship of the Ayr Gold Cup Festival earlier this year, and earlier this month it confirmed that it will also sponsor Cheltenham's December Gold Cup.
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