For the 2023–2024 football season, Racing Club de Avellaneda and Betsson have formed a partnership.
On the back of the men's and women's team shirts for both local and international matches, you'll see the Betsson logo.
Regarding the deal, Racing Club President Víctor Blanco stated: "Once again, we confirm the relevance of Racing Club as a brand. It is an honour for us to be picked as a platform by a renowned firm like Betsson to increase their brand promotion.
"Some of the most powerful brands in Latin America rely on Racing Club to guarantee their massive visibility and reach."
We are thrilled to begin this adventure with one of the most beloved clubs in Argentina', said Betsson Group CEO Jesper Svensson. They were the ideal team for us to root for because of their rich history, dedicated fan base, and incredible talent on the pitch.
Ronni Hartvig, Betsson Group's Chief Commercial Director, added: "Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LatAm region and even more." To add to that,
"We are excited about the opportunities it will bring and we are thrilled to provide Racing fans with an unforgettable experience," Hartvig added, adding that the betting operator expects the arrangement to improve its footprint and brand recognition in the LatAm market.
The announcement follows a fine of €2.5 million ($2.7 million) levied by the Finnish Police Board against Betsson for advertising in the country.
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