In an effort to encourage ethical gaming, the NBA, MLB, and NHL have all collaborated on a new campaign.
The "Never Know What's Next" ad campaign uses video from all three leagues to emphasise how uncertain sports are and how betting on them is never a sure thing.
The point is that sports betting should be kept strictly for educational purposes and that placing bets does not guarantee winning.
"Working with our fellow sports leagues, gaming operator partners, and responsible gaming gives added weight - particularly for young bettors - to this shared priority of making an impact on responsible gaming education across the US," stated Scott Kaufman-Ross, NBA SVP Head of Gaming & New Business Ventures.
Many prominent sportsbooks and wagering sites have endorsed the promotion. These include Penn Entertainment, FanDuel, DraftKings, and Fanatics Sportsbook.
According to Casey Brett, MLB's SVP of business development, the league is "extremely proud" to be involved in the campaign with the NBA, NHL, and operator partners.
"It's paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager."
For further information, supporters can visit the website of the National Council on Problem Gambling, which is linked to by the campaign.
This initiative is part of our ongoing effort to teach fans the value of responsible gambling, according to NHL CBO Keith Wachtel.
"With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasise the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic."
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